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Podcast: The CMO Podcast
Episode: Jay Livingston (Shake Shack) | How Storytelling is Crucial to Brand Building
Description: Jay Livingston is the the Chief Marketing Officer of Shake Shack. While we use the term "renaissance" man or woman too much, this week's guest truly fits the description. A graduate of Miami University in Oxford, Ohio, Jay's career has included a 20-year stint at Bank of America and two years at BARK, makers of BarkBox. He has now worked for more than four years at Shake Shack, a nearly-billion-dollar brand with locations in 19 countries. Jay also makes time for his "side hustles" - He is an active angel investor, helped start the nonprofit Unite America, and h...