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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso -- Zeigarnik Effect
Description: Zeigarnik Effect Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. The Zeigarnik effect is defined by Wikipedia as uncompleted or interrupted tasks that are remembered better than completed ones. Investors will remember the pitch that leaves them hanging more easily than those with closure. The cliffhanger in a serialized show is remembered because the action is left unfinished. It leaves the viewer with an uncompleted story creating cognitive tension. To use the Zeigarnik effect consider the following: In your pitch close with a cliffhanger ending by discussing an...