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Podcast: The Radical Global Marketing Podcast
Episode: James Butler from Epermarket
Description: James Butler is the Head of Marketing Communications at Epermarket, one of China’s most well-known online shops for international F&B brands. He is a multi-channel marketeer, operational across many projects and platforms. Before Epermarket, James was the Operations Manager of Glo London, responsible for developing and supporting a major F&B franchise opportunity in China. His background covers teaching, marketing, and product and business development.In this episode…China is a very challenging market to penetrate as an international brand. James Butler recommends partnering with trusted online stores in China...