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Podcast: Sweathead, A Strategy Podcast
Episode: Is Niche Marketing Making It Harder To Reach People? - Amber Chenevert, PhD, VMLY&R
Description: Amber Chenevert is Managing Director, Strategy & Insights as well as Global Culture Studio Lead at VMLY&R. She's a PhD and has taught advertising.
In this episode we discuss a question that's been on her mind recently: "Is niche marketing making it harder to reach ppl?"
You can find Amber here: https://www.linkedin.com/in/amber-chenevert-phd-027a4b1/
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You can find the Sweathead report What Strategists Want From Work here: https://bit.ly/what-strategists-want
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