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Podcast: Recipe for Greatness
Episode: Dan Lowe & Toby Moore - Smugglers Ice Cream | How To Define Your USP To Challenge A Category
Description: Today on the Recipe for Greatness podcast we have Dan Lowe and Toby Moore - the founders of Smugglers, the market's first ice cream with hidden veg. Dans previously founded Fourpure, the award-winning beer company, which was acquired by Lion Group in 2018. Prior to that Dan founded UK Solutions, a data network consultancy that he started at 19 and was acquired in 2011.Toby Moore is a shopper marketing specialist, previously founding Mesh Marketing and Pilgrim Marketing, working with some of the biggest clients in the world such as Ben and Jerry's, Wrigley, Mars, and many others. S...