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Podcast: businessline's State of the Economy Podcast
Episode: Theme: Marketing | How ONDC is creating crowd-sourced growth in the ecommerce space
Description: The open network for digital commerce (ONDC) has captured the nation’s imagination. Many feel that this is the next UPI, and will revolutionise e-commerce in the country. Yet, there is a lot of confusion about the functioning of ONDC, which is bringing in interoperability and allowing many participants to build on the infrastructure it is creating. How exactly is this going to work? Also, ONDC has just entered the B2B space, which many believe will unlock more growth. In this episode of the State of the Economy podcast, Chitra Narayanan talks to Shireesh Jo...