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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso -- Von Restorff Effect
Description: Von Restorff Effect Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. The Von Restorff effect is defined by Wikipedia as an item that sticks out and is more likely to be remembered than other items. The startup pitch that provides something unique will be remembered more than the others. To use the Von Restorff effect in your pitch consider the following: Highlight key elements of your message so it is visually distinctive. Use graphs or charts to help your presentation stand out from text-only slides. Highlight words or...