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Podcast: PRODUCTEA with Leah, Growth & Senior Leadership
Episode: 25: Sam Crowell, Head of Growth ngrok, Self-serve and PLG Leader
Description: Season 2 of the ProducTea! We discuss key distinctions in B2B contexts, notably between buyers and users, and individual versus team metrics. The importance of KPI design in product-led companies and why you can’t skip on this secret weapon, the critique of being in large tech corporations right now, and we explore the benefits of API-first companies in terms of retention.Timestamps:01:00 Sam’s Introduction06:50 Sam’s best growth experiences to move her forward12:00 Differentiate between buyers and users in B2B14:45 Individual vs Team metrics19:13 Companies quitting product-led growth...