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Podcast: Help my DTC grow
Episode: EP 34. How can you harness the power of customer data to drive acquisition, retention, and personalized experiences? - Jason Chappel from Defiant
Description: How can you harness the power of customer data to drive acquisition, retention, and personalized experiences?
Jason is a customer value optimization specialist, working with brands to deliver long-term growth. Sold his first agency back in 2017 and worked with some of the UK's leading eCommerce agencies before starting Defiant.
From this episode, you will get the answers to the following questions:
How can you better utilize customer data for your acquisition and retention efforts or personalization?
How to team up email marketing with personalization?
What is the right balance between acquiring and retention?
How...