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Podcast: Building your LeaderBrand - Personal Branding, Digital Marketing, Sales, Leadership & Linkedin for Expert Business Owners & Executives.
Episode: Creating Content that Connects, with Lenka Koppova
Description: On this episode Bob introduces Lenka Koppova, the Social Media Whisperer to Coaches. Lenka shares her journey of rediscovering her passion for writing and how she leverages LinkedIn and newsletters for it. Lenka emphasizes the importance of aligning marketing with one's purpose and self-care practices. She also talks about capturing ideas, building consistency on social media, and setting boundaries when sharing personal stories. Lenka further discusses the limitations and negative aspects of AI in marketing and the crucial role of storytelling and authentic human experience. Through the episode, Lenka shares her expertise and practical tips for social...