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Podcast: Wantrepreneur to Entrepreneur | Start and Grow Your Own Business
Episode: 599: DIRECT marketing vs. brand awareness w/ Alexander Biega
Description: On this episode of The Wantrepreneur to Entrepreneur Podcast, we're joined by the brilliant Alexander Biega (owner of Your Scale Source) to talk about the effectiveness and ROI of direct response marketing. Alexander explains how to strategically approach ads by understanding your customers' wants and needs, and shares how focusing on maximizing lifetime customer value is a key factor to a successful campaign. We also dive into the psychology of marketing, including how to use psychological triggers to make your campaigns more effective. If you are looking to get started with understanding which channels you should be marketing on...