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Podcast: The PR Podcast
Episode: 131. Special Guest Gini Dietrich!
Description: If you work in PR, you know the name Gini Deitrich, and if you don't.. well.. get out your notepads because class is in session!
Dynamic and insightful, Gini is the founder and CEO of Arment Dietrich, author of "Spin Sucks" (the book and the blog), and host of the "Spin Sucks" podcast. She is the creator of the PESO Model™ and has crafted a certification for it in partnership with Syracuse University. She is the co-author of "Marketing in the Round," co-host of "Inside PR," and co-host of "The Agency Leadership" podcast.
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