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Podcast: New School of Marketing
Episode: A/B testing strategies for Facebook ads; finding what works
Description: How do you know if your Facebook ads are going to work? How do you know what your audience is actually resonating with and going to take action on?It’s all a bit of a guessing game right? And what you might click on doesn’t necessarily mean that your audience is going to click on it. So what can you do?In marketing we use what’s called A/B testing, a strategy that involves creating multiple variations of an ad and testing them against each other to...