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Podcast: The Brand Marketing Show
Episode: How To Plan A Revenue Boosting End Of Financial Year Sale
Description: Want to squeeze as much juice (revenue) as possible out of the last few weeks of this financial year? You may be considering running a clearance or mid-year sale (affectionately known as an EOFYS). As you know, it's not my preference to run sales and discounts all the time, but there definitely are times of the year when it can be a good idea to do so, and this is it!  There are many benefits to running an EOFYS: You can sell off end-of-season or last season's stock. Clear slo...