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Podcast: Remarkable Retail Podcast
Episode: When It All Clicks: Global Retail Innovation with Lego Group's Martin Urrutia
Description: In our final episode recorded live at the World Retail Congress in Barcelona our guest is Martin Urrutia, Global Head Retail Experience & Innovation for the Lego Group. Martin takes us inside the innovation process at one of the world's most beloved brands. He shares how Lego's process has evolved and how they incorporate customer insight, consumer trends, technology disruption and brand vision to bring a steady stream of new concepts to market. We also discuss the important of a 'test and learn' culture and building a portfolio of innovation initiatives along a continuum from refresh to blue sky.<...