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Podcast: Let's Talk Loyalty
Episode: #388: Relaunching The Shangri-La Hotel Rewards Program (Short Summary Show)
Description: In 2022 Shangri-La transformed their beloved Golden Circle loyalty program into a powerful direct-to-consumer platform, to include digital marketing, mobile and e-direct capabilities, social media and content development, rewards marketing operations and global brand partnerships.Listen in to hear Tom’s short summary show from the original podcast hosted by Paula Thomas featuring a conversation with Kevin Siew, formerly Vice President and Head of Shangri-La Circle, the latest innovation from the Shangri-La International premium global hotel management group.Hear how they have crafted their latest proposition to further enrich their appeal to travellers of all ages an...