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Podcast: Building And Growing
Episode: #39 - Stay the course vs. change: how to master strategic communications, PR and persuasive messaging
Description: James and Lucas discuss strategic communications and the importance of understanding people's motivations and addressing their challenges, both in the business and political spaces. They discuss the importance of the consistent repetition of simple messages in order to build trust, a multi-channel approach to address different audiences and how to ensure firms don't get pigeonholed, that is just being recognised for one business line or aspect of their service.
About James Horrax
James is a strategic communications and campaigns specialist. With a political campaigning background, James has also worked as a management...