Want to create an interactive transcript for this episode?
Podcast: The Recipe For SEO Success Show
Episode: What the eff are entities in SEO? with Nik Ranger (NEWBIE)
Description: Understanding how Google classifies context. The Google beast has come a long way since 10 blue links, doorway pages and exact match domains. But what's changed the most is probably how we consider and use keywords. At beginner level we're gathering keywords, grouping them by content and then using them on our pages, but as Google strives to improve the search results, it has started to dig deeper, and look at more than just the words on the page - now Google thinks about both context and the relationships between words. And t...