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Podcast: The Revenue-Driven CMO
Episode: Crafting Impactful B2B Content - Ryan Morel - The Revenue-Driven CMO - Episode # 103
Description: Joining the show is a marketing powerhouse that came from the B2C world of mobile advertising but is now leading marketing at a major B2B SaaS company. Ryan Morel is the SVP of Marketing at Flexe. Ryan goes deep into the stories told by B2B content, how to tell a great story through marketing, and why you should change your medium before you change your story. Takeaways: Marketers need to fight the urge to say too much. By keeping your content brief, you can dedicate more time to crafting it and making it...