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Podcast: Troubleshooting Agile
Episode: Ulrik Lehrskov-Schmidt: Price Your Customer, Not Your Product
Description: If you have one product per customer and aren't charging a princely sum, you're not pricing your customers right. Listen to this episode of Troubleshooting Agile to find out how you can take lessons in pricing a train ticket and apply them to your SAAS sales, with special guest Ulrik Lehrskov-Schmidt.
Links:
- Ulrik’s book The Pricing Roadmap: https://www.amazon.co.uk/Pricing-Roadmap-Design-Models-Customers/dp/1544536305/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=1682577248&sr=8-2
- Ulrik’s website: willingnesstopay.com
- Ulrik’s YouTube channel https://www.youtube.com/@SaaSPricing
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