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Podcast: The CMO Podcast
Episode: Anton Vincent (Mars Wrigley North America) | The Importance of Driving Culture As A Brand
Description: Today's guest on The CMO Podcast is Anton Vincent, the President of Mars Wrigley North America. Anton oversees brands including M&Ms (Jim's favorite!), Skittles, Twix, Mars, 3 Musketeers, Snickers, Orbit and many more.At about 100 years old, Mars is one of the largest private companies in the world with sales of about $40 billion. Of course, Mars markets confection brands, but it also touts a variety of products and services for people and their pets.Anton has worked at Mars since 2019, after spending the majority of his career – 20 years – at General Mills. Anton is a native of J...