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Podcast: Audience of One
Episode: #020 - Zach Pogrob on Meta-Obsession & Building The Next Disney
Description: Zach Pogrob is a creator. He’s a writer, the man behind the animated videos on the @behaviorhack Instagram and TikTok accounts — which have amassed over 1.5M followers — and the leader of the “obsession movement” on Twitter.
Zach and I talk about finding and sustaining your obsession, his inspirations, cultivating a long term mindset, building a brand as big as Disney, and more.
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(00:34) How to find your obsession
(02:16) His creative process
(03:54) Using intuition and data
(04:50) Knowing when to experiment & make big changes with your content
(06:42) Experimenting & growing is just as important as consistency
(07:54) His inspirations
(12:52) Disney
(15:2...