Want to create an interactive transcript for this episode?
Podcast: Scratch: CMO Interviews
Episode: How to Build Brand Buzz with the VP Head of Brand of Papa Johns, Jaclyn Ruelle
Description: Welcome to another episode of Scratch, where Eric is joined by the brilliant Jaclyn Ruelle, VP head of Brand @Papa Johns, the mastermind behind Papa Johns exceptional campaigns. Jaclyn unravels the secrets of creating a buzz around your brand and igniting captivating conversations among your consumers.Together, they explore the art of truly understanding your customers and consistently delivering content that sparks their curiosity. Jaclyn emphasizes the significance of strategic communication methods, including new channels which are still growing, in establishing a robust online presence. Moreover, she sheds light on the concept of identifying your brand's "carrier...