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Podcast: The Penta Podcast Channel
Episode: IBM's Jonathan Adashek on storytelling through marketing and communications
Description: On today's episode of What's at Stake, Mike Berland, Senior Partner at Penta, sits down with Jonathan Adashek, IBM's Senior Vice President, Marketing and Communications and Chief Communications Officer. The duo discusses the role stakeholder engagement has had in Jonathan's career, including how his past work on political campaigns impacted his ability to cater to different groups of stakeholders at IBM. They also talk about Jonathan's current experience leading both the marketing and communications functions at IBM and how the pairing of the functions allows for increased alignment on brand, reputation, and storytelling capabilities across the company.Â
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