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Podcast: That's What I Call Marketing
Episode: S2. Ep. 13: Sustainability Marketing with Maddy Cooper
Description: Maddy Cooper is Founder and CEO of Sustainability Marketing agency Flourish. With over 20 years of agency experience Maddy has designed sustainability marketing transformation programmes for clients including Nike, Allianz, and Barilla. She has completed the Cambridge University Towards Net Zero Course and is an Assessor for the Cambridge University Sustainable Marketing, Media and Creative course. So when I needed to find out more about this topic there was only one place to go. This episode covers:*Sustainability marketing, what it actually means,*The commercial benefits of sustainable businesses*The challenges organisations face when...