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Podcast: The Content Cocktail Hour
Episode: Building and Scaling a Modern Demand Gen Program with Sandeep John of Outplay
Description:
Sandeep John is the Director of Demand Generation at Outplay, an all-in-one sales engagement platform. Today’s conversation revolves around demand generation: building a team with specific functions, qualities of successful marketers, and building a modern demand-gen program that drives serious revenue. First, it’s critical to identify the ICP (ideal customer profile) and what is truly important to them. They also discuss aligning sales and marketing teams and the role content plays in demand-gen.1:01 Conversation with Sandeep2:25 Who is Outplay3:40 AI5:30 Defining demand-gen10:30 Sales background17:40 ICP (Ideal customer profile)20:15 Functions of t...