Want to create an interactive transcript for this episode?
Podcast: Behaviour Change Marketing Bootcamp
Episode: E50 - AI + behavioural science = a new tool to test your creative with Phil Barden
Description: * disclaimer* written by AI
In this episode, we welcome Phil Barden author of Decoded and Owner & MD of Decode marketing consultancy.
There are exciting developments happening at Decode, a consultancy focused on applying behavioral science to marketing. We talk about how Decode has incorporated AI into their work, specifically in the area of human vision and testing creative artwork.
The AI developed by Decode has been trained using 15,000 hours of human eye tracking video and has achieved an accuracy of nearly 99%, replicating human vision. This AI can analyze videos and static images in m...