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Podcast: The IT Experts Podcast
Episode: EP135 - Why the IT Channel Is Broken with Phylip Morgan and Ian Luckett
Description: Phylip emphasises the need for MSPs to prioritise customer retention over acquisition. He highlights that nurturing existing relationships through regular reviews and strategic planning can help differentiate an MSP business in an increasingly automated market. Not only does this strengthens the bonds with the current clientele, but it also ensures that existing customers are adequately serviced and not overlooked amidst efforts to attract new ones. We also discuss the invaluable lessons and opportunities within MSPs' existing client bases. Despite the attraction of new leads and expanding clientele, there's often untapped potential within existing relationships. Thus, reinforcing the p...