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Podcast: The Content Cocktail Hour
Episode: Talking to Our Customers About New Products We're Launching with Leah Byrd of Keap
Description:
Brett invites a Juice customer on to discuss the exciting launch of “Revenue Impact.” Leah Byrd is the Senior Manager of Integrated Campaigns at Keap, a CRM sales and marketing automation platform for small businesses; it’s a middle ground between Mailchimp and HubSpot. They discuss demand-gen, the role of content, and the blackhole that is content syndication.0:55 Conversation with Leah2:05 Keap4:27 Adapting5:40 Role of content8:35 Content syndication11:24 Utilizing The Juice15:18 Impact of content18:12 OutroSign up for Modern Day Marketer (the newsletter)Follow Leah: LinkedIn | Keap <...