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Podcast: Wantrepreneur to Entrepreneur | Start and Grow Your Own Business
Episode: 604: NEGOTIATION skills and strategies (BEYOND bargaining on price!) w/ Mark Mirra
Description: On this episode of The Wantrepreneur to Entrepreneur Podcast, our host Brian Lofrumento is joined by negotiation expert Mark Mirra, founder of the company Aligned. Mark shares his decade of experience in negotiation training and consulting, and his mission to change the way the world negotiates. We cover a variety of topics, including the importance of negotiation in business, the different types of negotiations, and ways to practice and improve negotiation skills. Mark emphasizes the importance of establishing interest and needs first before starting negotiation, and offers suggestions for creative solutions beyond price adjustments. We also discuss the importance...