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Podcast: Retail Remix
Episode: Creating Immersive Brand Experiences with Data-Driven Advertising
Description: The modern shopping experience is about creating immersive, personalized experiences for shoppers. What better way to make your customers feel seen and appreciated than by tailoring ads and promotions to them? By leveraging data-driven advertising strategies like targeted campaigns and segmenting audiences, brands can create more effective campaigns that point toward what customers need and what they don't even know they need yet! During this episode of Retail Remix, host Alicia Esposito chats with Elisabeth Rommel, General Manager of Global Advertising Growth at eBay. The pair chat about Elisabeth’s unique history in the industry, lessons learned, bes...