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Podcast: Unfiltered Entrepreneur by Ashli Pollard - Business Tips for Digital Service Based Founders and Agencies
Episode: WHAT ACTIVE VS. PASSIVE CLIENT ACQUISITION ACTUALLY LOOKS LIKE
Description: We are diving into passive and active client acquisition. Many of you are out there trying to do it all, and it is just too much. I am here to tell you why I don't think it's right to market or sell on every single platform out there. There is immense power in focusing up and doing really well on your choice of select platforms. Spoilers: it's all about building trust!
1:21 — Passive Acquisition vs. Active AcquisitionÂ
2:30 — What Active Client Acquisition Looks LikeÂ
5:05 — Outbound Marketing + Social Media PlatformsÂ
6:19 — What Passive Client...