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Podcast: Beyond Curious ®
Episode: #139: Naming “The Baconator”, Getting Trapped Under A Boat While Whitewater Rafting In Zimbabwe, & How YOU Can Create Brand Names With Buzz… w/ Alexandra Watkins
Description: Key Takeaways:1:14 - Introducing Alexandra Watkins6:33 - How whitewater rafting on the "Meat Grinder" emphasized the importance of powerful names13:47 - How Alexandra's extremely imaginative mother talking about "the creative process being an idea orgy" informed her creativity17:50 - Why proper naming is important22:36 - Epic branding mistakes other companies have made with their names24:57 - Important naming nuances to consider33:09 - Alexandra's SMILE and SCRATCH frameworks for creating brand names that stick36:25 - How to put emotion in naming or renaming anything<...