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Podcast: The CTO Show with Mehmet Gonullu
Episode: #149 Riding the Waves of Startup Marketing with Anne Laffin
Description: In this riveting episode, we dive into the deep end of startup marketing strategies with the innovative marketer, Anne Laffin. With her 'in the trenches' mentality and 20 years of industry experience, Anne shares invaluable insights from her journey in the market research, financial services, and animal health industries to becoming the head of a successful fintech startup's marketing department. We explore her recommendations for startup strategies based on budget considerations, the first marketing strategies startups should consider, and the role of interactive media in contemporary marketing. Don't miss out as Anne demystifies common misconceptions about marketing and discusses the...