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Podcast: The Glossy Podcast
Episode: Aureum Collective founder Cass DiMicco: 'You don't need a million followers to launch a brand'
Description: When Cass DiMicco founded her jewelry brand, Aureum Collective, in 2019, she became the face of the brand. An influencer in her own right with nearly 500,000 followers on Instagram, DiMicco models all the products and is featured heavily in the brand’s advertising, in addition to founding and designing for the brand.According to DiMicco, she initially worried that her existing audience wouldn’t be enough to launch the brand. At the time, she only had 150,000 followers.“I thought that you needed to have a million followers to be able to launch a successful brand, but I real...