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Podcast: Let's Talk Loyalty
Episode: #392: Leading Retail Loyalty Brand, TFG Delivers Real Personalisation
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.Fionna Ronnie is Head of Customer and Loyalty at The Foschini Group. Whilst TFG is based in South Africa, it spans 5 continents, 26 countries and has 34 leading retail brands in its stable.Its loyalty program, TFG Rewards,is the biggest in retail in South Africa with 30 million + members.Fionna shares KPI results, data strategies, customer centric retailing approach and how the Customer team are the life blood of TFG...