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Podcast: Building Better CMOs and Marketing Leaders
Episode: Mayur Gupta, CMO of Kraken: When the S**t Hits the Fan
Description: Full transcriptMayur Gupta attributes everything he understands about marketing to his background as an engineer, the safest career path for a young person in India. He pivoted twice: First to Sapient's ad tech product BridgeTrack, and then to his first proper role in marketing, joining Kimberly-Clark in 2012. Today, Mayur is the CMO of the Kraken Digital Asset Exchange, which he describes as a crypto brand with a soul."Fundamentally, the way I look at it is the next stage of growth and adoption for crypto will come when the technology underneath crypto becomes hidden...