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Podcast: Inside the Creator Economy
Episode: Youty on Navigating the Evolution of Beauty Marketing
Description: In this week’s episode, we have Linn Gegerfeldt, the Influencer Marketing & Social Media Manager at Youty Group. Youty Group, which was founded in 2004, has become a prominent player in the Nordic online beauty industry. In 2020, it emerged as a result of a merger between three renowned Nordic beauty sites: Blush, Eleven, and Nordicfeel.Â
With an extensive portfolio of over 25,000 brands including Lancome, Clinique, Gucci, and MAC, Youty has established itself as a leading force in the Nordic beauty market.Â
Linn Gegerfeldt has been a part of this incredible journey for almost a decade, witnessing firs...