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Podcast: HBR On Strategy
Episode: Is Your Business Model Part of Your Innovation Strategy?
Description: The theory of disruptive innovation, first introduced in a 1995 HBR article, endures as a way to make a complicated and expensive product simpler and more affordable. Think about how Netflix disrupted video rental stores with video streaming.
But the originator of disruptive innovation, the late Harvard Business School professor Clayton Christensen, argued that disruptive innovation isn’t just about simplifying technology — it also requires a new business model to deliver the solution cost-effectively.
“If you’re actually trying to create a new business model because the world is changing on you, then you don’t want to le...