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Podcast: The Revenue-Driven CMO
Episode: Measuring Your Marketing Team’s Effectiveness - Chris Allen - The Revenue-Driven CMO - Episode # 104
Description: Today’s guest is an experienced senior marketing leader that also has a toolbox full of amazing marketing tactics. Chris Allen is the SVP of Marketing at Heartland and the Host of The Entrepreneur’s Studio. Chris shares his framework for assessing the ability of your marketing team along with tips on how to communicate marketing outcomes effectively with other C-Suite executives.  Takeaways: As a marketing leader, one of the most important skills to know is how to step into a new team and instill the right cultural elements in order to increase that t...