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Podcast: Revenue Insights Podcast
Episode: A New Focus For CMOs: Achieve More with Less with Jeff Marcoux of Bombora
Description: In this episode of the Revenue Insights Podcast, host Guy Rubin is joined by Jeff Marcoux, CMO at Bombora, a company that uses intent data services with a primary focus on assisting in understanding what businesses are actively researching, empowering them to take strategic actions in sales, marketing, and other related initiatives. In this episode, we tackle how to improve your team's efficiency in strategy, time, and energy across deals that are on track as a marketing or operations leader. We go over the significance of efficient metrics like conversion rates and pipeline velocity for optimizing marketing operations, the marketing...