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Podcast: Sweathead, A Strategy Podcast
Episode: How High Expectations And Pressure Lead To World-Beating Advertising - Javier Quintero, GUT (Effie Index Series)
Description: Javier Quintero is Chief Strategy Officer of GUT in Buenos Aires. Every decade a handful of agencies appear and then tear up the industry as we know it and GUT is currently doing this.
In this episode, Javier explains to us how GUT does creative briefs and how they put pressure on their work so that nothing crap leaves the building.
You can find Javier here: https://www.linkedin.com/in/javiquintero/
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You can find the Sweathead report What Strategists Want From Work here: https://bit.ly/what-strategists-want
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