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Podcast: Marketing Expedition Podcast with Rhea Allen, Peppershock Media
Episode: Saving the World from Boring, Broken, Marketing with Eric Holtzclaw | Marketing Expedition Podcast
Description: Eric Holtzclaw is a visionary, “idea guy,” and serial entrepreneur. With expertise in tech and marketing, Eric’s over 25 years of experience have made him sought-after by Fortune 500, Global 2000, and mid-sized companies. Today, Eric is a co-founding partner and chief strategist at Liger Partners, where he’s able to combine his three loves: business, technology, and people.00:00 - 00:11 “B2B marketing is either boring or it’s broken or it’s both.“ — Eric Holtzclaw00:12 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast00:31 - 01:00 Eric’s Background01:01 - 05:03 Marketing Essentials Moment: Getting on Business Li...