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Podcast: High Performance CEO
Episode: The Riches are in the Niches!
Description:
In this episode we have the pleasure of interviewing Santiago Halty on the show, and Santiago is the CEO of Senda Athletics, welcome to the show Santiago.
Santiago is the founder and CEO of Senda Athletics which launched in 2010 to offer top-quality Fair Trade Certified soccer balls. Since then, the company has become the leading U.S. brand for futsal—a rapidly growing 5-a-side version of soccer—and expanded into footwear, premium grip socks, and bespoke team uniforms. Senda's products are sold through best-in-class retailers including Dick’s Sporting Goods, Amazon, Soccer.com, and specia...