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Podcast: The Samuele Tini Show - where business, innovation, and sustainability converge
Episode: Triple Bottom Line and Beyond: Navigating the Sustainability Landscape with John Elkington | S.1 E.82
Description: In this enlightening episode, we are honored to welcome John Elkington, a world-renowned pioneer in sustainability, corporate responsibility, and innovation. Known for his concept of the Triple Bottom Line, Elkington gives us a deep dive into the past, present, and future of sustainable business.
From the roots of sustainability in the 70s to today’s greenwashing issues, Elkington provides a unique insight into the journey of sustainability and corporate social responsibility. He stresses the importance of transparency and integrating sustainability into business strategy. He also candidly discusses the challenges of greenwashing, the balance between green consumerism and...