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Podcast: The SaaS CFO
Episode: $70M Raised to Help Companies Nail Partner Channel Management
Description: Zift Solutions, a Cary, NC-based provider of Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA) software, recently announced that it raised $70 million in funding.
I interviewed Gordon Rapkin, CEO of Zift Solutions. Gordon is a serial CEO, and it shows in his knowledge, experience, and insight. He is a 5X CEO.
The round was led by Investcorp Technology Partners (“ITP”) with participation from existing institutional investors Arrowroot, Oxx, SSM, and AshGrove Capital.
Zift will use the $70M to invest in its go-to-market engine, marketing awareness, new geographies, and in innovation.
It t...