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Podcast: The One Big Tip Podcast with Jeff Mendelson
Episode: E346 - Crafting strong brands with discipline, consistency, and strategy | with Eric Holtzclaw
Description: Eric Holtzclaw is a serial entrepreneur who truly understands that marketing requires discipline, consistency, and strategy. As the Chief Strategist and Dojo Master at Liger, he is the resident expert in guiding businesses to find their identities and core values, craft their visions, and establish their brands. Eric also hosts The Claw podcast where he interviews business owners and entrepreneurs to discuss their goals. He has contributed to magazines and online publications and wrote the book, “Laddering: Unlocking the Potential of Consumer Behavior”.Eric is a recovering technologist, he spent the early part of his career running devel...