Want to create an interactive transcript for this episode?
Podcast: Think Like an Owner
Episode: Mark Stiving - CEO's Guide to Pricing - Ep.176
Description: Ep.177: Alex (@aebridgeman) is joined by Mark Stiving (@Stiving). My guest on this episode is Mark Stiving. Mark is a pricing expert and consults with companies on developing stronger pricing and product positioning strategies. Our discussion today on pricing is wide-ranging from the purposes of pricing, value-based pricing, segmentation, and who's responsibility pricing is in an organization. What I loved about this episode is getting a distilled view on pricing based on hundreds of case studies over decades of work, giving tons of great lessons for the CEO listener. Listen weekly and follow the show...