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Podcast: ReGen Brands Podcast
Episode: #35 - Brita & Bryce Lundberg @ Lundberg Family Farms - Four Generations of Regenerative Rice
Description: On this episode, we have Brita & Bryce Lundberg of Lundberg Family Farms who are a father daughter duo representing the third and fourth generations of their family business.
Lundberg Family Farms is supporting regenerative agriculture with their organic and regenerative organic rice and quinoa products that now includes 107 total SKUs.
In this episode, we learn about how the Lundbergs got their start farming rice in California, how market opportunities through brands have guided their pursuit of organic and regenerative organic farming, and the big goals they have to certify all of their rice Regenerative Organic...