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Podcast: Learn Speak Teach
Episode: LST #50: Stan Phelps || Building Bulletproof Brands: The Art of Differentiation and Superior Service
Description: Learn Speak Teach Episode 50 w/ Stan Phelps!
Watch The Full Episode: https://youtu.be/QiEuhP8lU0M
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Full Show Notes: https://realbusinessconnections.com/episode/stanphelps/
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During this episode, you will learn about;
[00:00] Episode intro and a quick bio of our guest; Stan Phelps
[06:34] Stan’s rainbow of 11 colored goldfish.
[13:04] An example of a business that has the massive goldfish differentiation
[18:23] Stan's background
[27:38] Value-based techniques to differentiate
[33:22] Purple, Green, and Gold Goldfish
[35:20] Case study on the impact of doing a little something extra on sales
[44:54] “The pick-end rule”
[46:25] Ben’s biggest takeaway from reading Pink Goldfish
[48:40] Flawesomeness
[52:01] What Stan is worki...